BUSINESSES

Increased regional traffic means increased opportunity — but it also requires planning.

We encourage businesses to begin preparing early by focusing on:

Staffing

• Plan for increased customer volume, especially on match days and Futbol Fridays
• Consider extended hours of operation
• Cross-train staff for flexibility during peak periods
• Prepare for potential longer shifts and higher demand

Inventory & Operations

• Review supply chains and stock levels
• Increase high-demand items in advance
• Ensure POS systems and payment processing are optimized
• Prepare for larger group transactions

Customer Experience

• Anticipate longer wait times and communicate clearly
• Train staff to be welcoming to international visitors
• Provide simple wayfinding signage if needed
• Preparation now will position your business to thrive during the tournament.
  

Businesses have the opportunity to formally participate in LSGoal26 through sponsorships and partnerships.

Options may include:

• Futbol Friday event sponsorships
• Activation booths or vendor participation
• Co-branded promotions
• In-kind support opportunities
• Collaborative programming during themed events
• 
  

Sponsorship participation increases visibility, brand alignment with a global event, and community recognition.

👉 Inquire about sponsorship opportunities at the link below:

World Cup visitors will be looking for places to eat, shop, and experience local culture.

Now is the time to create:

• Soccer-themed specials or limited-time menu items
• Match-day discounts
• International-inspired promotions
• Retail bundles or fan packages
• Window displays welcoming specific countries
• Social media contests tied to match results

We encourage businesses to:

• Use official LSGoal26 branding and hashtags (when available)
• Promote participation in Futbol Fridays
• Highlight extended hours
• Cross-promote with neighboring businesses
• 

Creative promotions will not only attract visitors — they’ll energize local customers as well.

The safety of residents, visitors, and employees remains a top priority.

Local businesses will receive coordinated updates and support regarding:

• Crowd management best practices
• Emergency preparedness guidance
• Event-day protocols
• Coordination with public safety partners

We encourage businesses to:

• Review emergency action plans
• Ensure staff know communication procedures
• Maintain clean and welcoming environments
• Prepare for higher foot traffic

Our public safety and healthcare partners will be working proactively throughout the World Cup period to support a safe community environment.

With Lee’s Summit serving as a hub for Park & Ride locations, businesses — especially in high-traffic areas — should prepare for increased vehicle and pedestrian activity.

Connect KC26 bus services will require a pass. Details on how to get your pass and pricing will be announced in early 2026. Parking spaces at Stadium Direct park-and-ride locations will be limited and will require booking.

The transit route will operate daily with bus arrivals/departures every hour at two stops in Lee’s Summit:

1. Park and Ride Lot located at 600 NW Blue Parkway (SE corner of US50 Highway and the Chipman Road Interchange)
2. Downtown Lee’s Summit located near 206 SW Market Street (one block west of the Amtrak Station).
   
   

Consider planning for:

• Increased foot traffic in Downtown and surrounding areas
• Customer parking management strategies
• Delivery schedule adjustments
• Clear signage for entrances and exits
• Coordination with neighboring businesses for shared logistics

Planning ahead will ensure smooth operations and a positive experience for customers.

Review the official transportation details here: